01
The Gap
Local businesses kept getting sold short.
Generic templates dressed up as custom. Marketing packages that produced nothing. Agencies that disappeared after the invoice cleared. The gap between what businesses needed and what they were getting was enormous.
02
The Proof
A competition. A campaign. Both shipped.
Built a site for FAU's AMA chapter that beat every other student in the marketing program. Then launched a congressional campaign site in two weeks that worked properly on every device, every time.
03
The Promise
A small agency built around the work.
Minick launched in 2026 to do the work properly. Direct access. No templates. No disappearing acts. Every client treated like the only one, across every size and every industry.